How to get more midweek bookings by incentivising your existing customers or acquiring new ones.

How to get more midweek bookings by incentivising your existing customers or acquiring new ones.

There are many, many factors that make running a hospitality business so bloody difficult, but one that applies to almost every venue is demand distribution.

The problem is demand isn't evenly distributed - it's heavily weighted towards the weekends. You're forced to turn people away on Saturdays, but then you're quiet on Tuesdays.

And this is because you have less availability than you need when demand is high, and then less demand than you need when availability is high. 

It's almost like the industry is fighting you back. 

Thankfully, these are solvable problems:

1) Move more of the demand to midweek by incentivising your existing customers to book off-peak times, and create more room on the weekends for others 

and/or

2) Win new customers who already have the intent to dine midweek. 

(For tips on winning new customers, see our winning new customers strategy.)

Value Calculation

If the average spend at this restaurant is $100pp, and they successfully move 20 'would-be' diners per week from Saturdays to midweek, which creates room for another 20 in their place then;

52 x 20 x $100 = $104,000

But wait, there's more...

The same restaurant also runs a Google ads campaign. The ads are only live midweek and specifically target "near me" type searches - attempting to win diners who have the intent to go to a restaurant that day.

They win another 20 covers per week, all midweek.

So that's another 52 x 20 x $100 = $104,000

If your restaurant has a demand distribution problem, these are some of the solutions you can use to grow revenue instantly.

Book a demo call with us, and we’ll show how to unlock $1M of future revenue in your restaurant.