Average Booking Size

How to get your customers to get you more customers.

Revenue in your restaurant can be written as a formula:

Rev = Customers x Avg Total Visits x Avg Booking Size x A$pp

We recorded a short loom video that explains this, watch here

Given revenue is a product of 4 numbers, it makes sense to build a plan around increasing each of those 4 numbers. And while winning more new customers, driving loyalty and increasing spend per person are obvious, how can you increase average booking size?

Functions & Events

1 person makes the booking but they might book for 20, 50, 100 other guests. This is the easiest way to increase average booking size.

Groups & Birthdays

Corporate lunches, private dining, birthday groups. 1 person makes the booking but they might book for 6, 12, 20 other guests.

Promotions & Incentives

This is where you create a minimum booking size rule for an incentive or promotion. For example, book a party of 8 or more guests, and receive a complimentary round of cocktails on arrival.

How effective is Avg Booking Size at growing revenue?

Example:

Where average booking size is 2.6

Customers = 15000
Average Total Visits = 1.5
Average Booking Size = 2.6
Average $pp = $65pp

Total revenue = 15000 x 1.5 x 2.6 x $65 = $3.8M

Where average booking size is 3.1

Customers = 15000
Average Total Visits = 1.5
Average Booking Size = 3.1
Average $pp = $65pp

Total revenue = 15000 x 1.5 x 3.1 x $65 = $4.5M

Average Booking Size is the most overlooked opportunity for increasing revenue.