Past Function Enquiries

How to generate $48k in functions revenue from leads you already have

Most restaurants (Note: I've spoken to more than 1k restaurant owners) don't contact past function enquiries. They rely on new enquiries for bookings, missing out on the untapped value of old enquiries. Perhaps this is your restaurant, too.

Here's the data behind contacting previous event leads.

Example

Let's say your restaurant has been in business for 5 years and you receive an average of 20 corporate group or event enquiries per month. You have 5 x 12 x 20 = 1200 leads in total.

If, after you contacted those 1200 leads, just 2% made a future booking with you, then that's 24 events booked.

If your average event value is $2k, then that's $48k in revenue.

Pro Tip: To make this easier, try storing your leads in a CRM or spreadsheet.

Contacting your past enquiries can be very profitable, some of our clients are reporting up to a 3% conversion rate. If you're not sure what to say, here's a simple script idea...

"Hi John,

Have you made plans yet for your team Christmas lunch? We would love to host you at Example Restaurant.

Click here to see our new Festive Packages plus we'd love to offer you a complimentary upgrade."

Pro Tip: Test different offers to see which works best.

I hope you can use this simple idea to book more events from old leads you'd forgotten about.