Christmas Parties Without Running Paid Ads

How to get more Christmas parties without running paid ads

We all know getting larger bookings at the end of the year can be very lucrative. 

Here's a very simple method to increase awareness of your festive offers, using simple email outreach.

Process

Step 1 - Use Google maps to search for local businesses close to your restaurant or venue

Step 2 - Go to their website, look for the contact details and email them

Step 3 - Repeat

Pro-tip: Search for businesses where your ideal customers are likely to work 

Example

You find, and email, 500 local businesses

Of which, 1% make a booking

500 x 0.01 = 5 bookings

The average value of a booking is $1000

5 x $1000 = $5000

But wait there's more...

Not only does reaching out to local people increase the likelihood they'll book (because they're local) but it also increases the likelihood they'll repeat visit. 

Your best customers are those who dine multiple times.

That $5k in revenue, could easily become $10k or $20k.

Pro-tip: The quality and personalisation of your outreach is everything. An obviously spammy email with a bad offer isn't going to generate more bookings that a personalised email with a compelling offer.

Bonus

I was asked earlier this week if I could provide more examples or tips for pubs. If you have a pub, or a bar, this one's for you.

Take the same process as above but tweak it for hospitality Christmas parties.

Reach out to restaurants and other hospitality businesses who'll be too busy to have their own event in December.

Pitch to them a hospo party package in January.

Example

You find, and email, 500 local-ish hospitality businesses

Of which, 1% make a booking

500 x 0.01 = 5 bookings

The average value of a booking is $3000

5 x $3000 = $15000

In fact, pubs could email local businesses for December bookings, and hospitality businesses for January bookings.