Quiet Night Fix

How to turn a quiet night into fully booked in 48hrs.

Imagine a scenario where it's Tuesday morning and you're looking at the bookings for the week ahead. The weekend's looking ok but Thursday is soft. Really quiet. What can you do?

Send an SMS to your database.

Example

Database size = 15,000

Conversion rate = 0.5%

Average Booking Size = 4 pax

Average $pp = $75

15,000 x 0.005 x 4 x $75 = $22,500

Do this 5 times / year and...

$22,500 x 5 = $112,500

Conversion Rate

This variable can be increased by making the copy, offer, landing page & T&Cs more compelling and attractive.

Average Booking Size

This variable can be increased by making your offer more attractive to groups, or setting T&Cs with min number of guests.

Average $pp

This number can be increased by more upselling, more drinks and improved menu engineering.

Example

SMS Script

Enjoy our new 'Trust Me' menu for just $65. This Thurs Only. See offer [link]

Landing Page Script

We're inviting our favourite diners, that's you, to be the first to try our new 'trust me' set menu, with an offer to dine for just $65pp (normal price $85). 

This Thursday night only. To make a booking, please add 'Trust Me' to the booking notes and trust us to look after you. Plus, as you're a returning diner, we have a small gift for you. 

To take advantage of this offer, a minimum of 4 guests dining are required (as some of the menu dishes are designed for sharing). 

If you only use SMS a few times / year, save it for when you need it and turn a quiet night into fully booked.