3 Ways Your Website Drives Revenue
Your venue's website has 3 jobs;
1. Earn traffic
2. Convert traffic
3. Build a stronger brand
Your website earns traffic through search (Google & AI).
Your website converts traffic through content and offering.
Your website can help build a stronger brand which, in turn, could help you earn and convert more traffic in the future - and raise prices.
Restaurant Example
A restaurant website receives 8k users / month
The website converts 8% of users into bookings
The average value of a booking is $300
12 x 8000 x 0.08 x 300 = $2,304,000
But with a different website;
Receives 8.5k users / month
Converts 8.5% of users into bookings
Increased the average value of a booking to $310
12 x 8500 x 0.085 x 310 = $2,687,700
That's over $380k in annual revenue from small increases to traffic, conversion rate and average spend per person.
Functions Example
A restaurant's function page gets 300 users / month
The website converts 3% of users into enquiries
The restaurant converts 25% of enquiries into event bookings
The average value of an event booking is $2000
12 x 300 x 0.03 x 0.25 x 2000 = $54,000
But with a different website;
A restaurant's function pages get 1200 users / month
The website converts 4% of users into enquiries
The restaurant converts 25% of enquiries into event bookings
The average value of an event booking is $2200
12 x 1200 x 0.04 x 0.25 x 2200 = $316,800.
Traffic. Conversions. Pricing. That's where the focus should be.
If you manage the person that manages your website, try framing your 1-to-1s around these metrics. If you're already one of our clients, we obsess about this on your behalf.
Here's an example of a client website that earns and converts a crazy high amount of traffic.
